Here is an article I wrote about writing article as a tool to market you and your product or opportunity..............
To make steady income from home on the internet is becoming an excellent way to call your own shots and not be subject to a boss who may not have your interests in mind.
The question comes into play about how people are going to see what you have to offer on the internet (traffic generation). That subject is huge and I've written in the past on many of the ways one can market their product or service.
Here I'd like to discuss the importance of writing articles as a means of indirectly marketing your website, so that people will eventually visit and be impressed enough with your website and offer to do business with you.
Why write articles?
· Since we know that people do business with other people they like and trust, when you write articles you are in essence showing your public that you know what you are talking about and are willing to help them with good information. Article writing becomes an important way for people come to like and trust you.
· Also and just as important is the advantage you get for them to visit your website. Of course when you write you are not writing to sell them on your specific business, but you do have an opportunity to leave your link to your website in the resource box in the article. Therefore, if they are impressed they may just wish to look at your website URL and see what you specifically have to offer. If it will provide value to them they may buy what you have.
· Another benefit to article writing in search engine popularity. If you've used your keywords properly, the search engines have another source and link to your website URL and it may possibly help for your article to get indexed higher up in the search engines. This is very import, because search engines have a lot of traffic and the closer to the top of the listings you are the more exposure you and your business will have.
Some mentors will tell you that writing an article is easy, and to an extent it is. But keeping in mind that you are indirectly trying to market people into liking and trusting you, then it behooves you to research and find out how to write an article correctly, so that you draw them to you and not drive them away.
Just in case you didn't know. While there are other places to submit your articles, like a Blog, for example, it is advantageous to submit your articles to an e-zine directory that can in turn distribute your article to various other places. Doing so can help get you a lot of exposure.
Following e-zine publisher guidelines is very important. Often directories teach you how to write an article, if you don't already know how.
Writing articles is very important to your marketing and traffic generation plan. However, it is only one of many ways to market and you should continue with your marketing research so that you can have a widespread marketing campaign to make steady money online.
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