Monday, December 8, 2008

Get Your E-mails Opened To Make Money Online

If you’re an online marketer you’ve heard it said, “it’s in the list” meaning you can make money online through marketing to your list of e-mail addresses. You can also make money by using other people’s e-mail list and that’s often called a “safe-list”. Either way, e-mail marketing is a wonderful way to market your product, service or program online.

By following a few suggestions you can learn to write an effective subject line and get people clicking on your e-mail to read your offer. After all you probably have very good make money online ideas and without your customers reading your offer, and in this case e-mail offer, you’re not going to make money on the internet.

Here are suggestions about how you can write your e-mail subject lines so that people will click on your e-mail and consider your offer or your information. Do this well and you can make steady money online.

Here are five suggestions about how to correctly write your e-mail subject lines:

· Write short subject lines. It has been statistically shown that short e-mail subject lines get opened more often that longer ones. Your subject line should be 35 characters or less. That is short enough that people quickly get the point and instantly know if they are interested in clicking. Another reason to make them short is that the longer e-mails subject lines often get cut off in your browser so people often don’t get a chance to even read them so why bother to make them long. You want to know how to make money online and every little thing you do wrong can have an effect on your success.

· Personalize your subject line. It is stated that twice as many people will open your e-mail if it is personalized. Example: “Joe, make easy money online”. Therefore if you know their name, then insert it in the subject line of your e-mail. It makes people feel that your e-mail is for them and you’ll have a higher rate of clicks. It’s an interesting fact that seeing your name is a lot like hearing your name in a crowd. Your ears and in this case eyes perk up when you see or hear your name.

On the subject of personalization, if you have access to an e-mail recipient’s city, then adding that in the subject line also makes your e-mail of greater interest. Example, “Jim, New Yorkers make money online fast”. Sorry it’s a little longer than 35 characters but I’m sure you get the point.

· Formatting your subject line for success is critical. Make it simple to the point and don’t shout at them by writing in all caps. Your interest here is to make it as comfortable as you can for them to want to click on the e-mail, like it’s personal. Avoid all caps, dollar signs and exclamation points.


· Finally make it relevant to the body of your e-mail. Nothing is worse than seeing a subject line about one thing then when clicking on the e-mail no mention what so ever is made of the words and meaning of the subject line. It’s demeaning to the reader. You are trying to create trust to make steady money online so don’t demean them, it causes the very distrust you are trying to avoid. Also if it’s not relevant then certain online factions may well ding you with founded Spam allegations. Relevance is important.

In conclusion lets get your e-mails opened by writing them effectively with the suggestions made above and you’ll closer to steps that help you make money online.

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