I've been asked by some of my subscribers the question about what purpose is the Title Tag on a website. It may seem obvious, but when I researched it I found I had been using it wrong. Hopefully you can learn something from my research. I'm a layman and what I say will be in those terms. Looks like the Title tag is important because it happens to be something that the search engines use as the first line in their listings.
A good title Tag will have the keyword phrase you are keying on and it will very briefly summarize what your website is about. Keeping it under 60 characters is important. What is said should be relevant to what the website is about.
Knowing this helped me a great deal in my dealings with my websites and Search engine optimization.
Tuesday, July 1, 2008
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