Friday, February 6, 2009

To Make Money Online Let the Reader Own It in Sales Copy

Working on the internet to make money online, sales copy is all you have to point out the excellence of your product service or program. So if you are writing your own, then make sure you do it right. If you are using a website written by the affiliat program, be sure that it meets good quality. One way to make it strategically in your favor is to get the customer to own what you are saying. As the following article will point out that is using "You, Your" and words like that. Read further to see what I mean...............

As we discuss sales copy it has been suggested that to really make money online you need excellent copy that strategically leads your visitors with words to desire the product service or program that you are promoting.

Since sales copy is your only contact with the potential customer it is essential that you get it right and not scrounge on writing it, because it will negatively affect your make money online ideas if you do. If you happen to have read my introduction to this subject in another article, I pointed out that even if you are an affiliate marketer and not writing your own sales copy, you can test the affiliate programs’ sales copy to see if it fits the bill. I would think if it doesn’t then you must write your own sales copy or get with an affiliate program that has good sales copy. Good sales copy will help you make money online easy or easier.

Here is one suggestion about a technique you should use when writing sales copy that’ll help you make steady money online…..

Remember that good sales copy will make the reader feel that you are talking about them in the copy. Additionally it’s important to have the reader feel ownership for the product service or program you are promoting and hoping to make money online from. Further said, the reader should be able to feel from your text that they could see themselves owning it and using it.
How to make money online ideas are a personal thing and your sales copy needs to make the reader feel you are relating to them. Here is an example………

If you’re selling a way to make money online you might be inclined to say:
XYZ Program is packed full of techniques that help to make fortunes. Training is designed to help make steady money online like nowhere else.

Not bad. But check out what happens when we use the word “you” and “your”.
XYZ program is packed full of the techniques necessary for you to make your fortune online. Training is specifically designed to help you personally make steady money online like you couldn’t do anywhere else.

You should be able to see how much more powerful that is and how it can make the reader feel ownership and feel as if it is perfectly designed just for them and their situation. We simply used the ownership words of “you” and “your”.

No matter what the product you are promoting, you will tend to close more sales by helping the reader feel ownership to the reader in the sales copy.


Visit Richard Crandall's website: http://www.YourOneSmartBusiness.info