Wednesday, February 25, 2009

When Short Sales Copy is Effective Helping You to Make Money Online

Enjoy an article I wrote about website salescopy.......

"When Short Sales Copy is Effective Helping You to Make Money Online"


To do justice to those of you who know and understand that long salescopy isn’t always the answer to your website writing, I wanted to address when short copy makes more sense. In other articles discussing how to make money online, I pointed out that long salescopy should be used when you are selling one individual product, service or make money online program. I also emphasized that long salescopy should be used particularly when you have a service to sell.

Here I want to point out that there definitely is a place for short salescopy. There are a few circumstances where using short salescopy will assist you better to bring customers to the point of sale and hopefully as a result make money online fast or at least faster than if you were not to use short salescopy. By the way, I’d love to be able to say that you can make easy money online using short sales copy, but making money online fast or slow or any other way has more to do with all of the marketing methods you employ, not just short or long sales copy.

Back to short salescopy. When should you use it? Generally you should use short sales copy when you have many products to sell that fit into different categories. Think about it for a minute why would that be the case? You may consider that you simply want to make money online, why would it be better to use short sales copy if you are selling many products. What first comes to mind should be, how on earth do I write and make sense of all of the different reasons and benefits of buying several different products. You would simply mix the reader up by using long salescopy. If your reader is mixed up then there is little chance of making money online because they will not be able have confidence enough to click the button and buy.

Even if you thought that you could simply have a long salescopy separate and individual for each product, it’s not feasible that you’d ever make money online because you’d probably never finish your writing. Writing 10 pages for each product is a daunting task. You want to make money online as soon as you can and you need to get started as soon as you can. Attempting to write long salescopy wouldn’t work. Wanting to make steady money online and as soon as you can, when you are selling a variety of products, lends itself to having to write salessopy but not long salescopy.

This in no way implies that you shouldn’t write salescopy. In the instance of selling many products, it means you need to shorten it up and lead the visitor through the same sales process as found in long salescopy but in a less daunting way. This you can learn as well as when there is a call to learn long salescopy. Or professionals can write it for you.

Visit Richard Crandall's website: http://www.YourOneSmartBusiness.info

Wednesday, February 11, 2009

Cutting Negativity Helps Make Money Online

I woke up today with the weight of the Economic crisis on my shoulders as perhaps some of the rest of you have.

I am diverting just a little bit from my comments about making money online to bring you an article presented by my friends at Leadpower (A very fine prospecting leads company) that helped me get focused and may do the same for you - As I think about it I am not really diverting away from making money online because your attitude certainly has an effect on your success at making money online.


-Interruption-

When you find yourself beginning to feel overwhelmed by negativity, you can always choose to break the pattern. Stop whatever you are doing, and for three of four minutes focus your mind on thoughts of gratitude, acceptance and peacefulness.

Breathe deeply, and relax the muscles throughout your body. Reflect on how very fortunate you are to be alive and aware in this universe that's overflowing with positive possibilities.

Give yourself a peaceful break. Give your spirit the opportunity of resetting to a more positive perspective, and it will.

In a few short moments, you can easily and naturally break free of any negative pattern in which you may have been caught. You'll be vastly better positioned to effectively respond to whatever life sends your way.

Instead of acting out of anger or frustration, fear or anxiety, you'll be able to choose your actions based on your own positive purpose. Instead of being caught up in the grip of negativity, you'll be calmly and firmly in control.

When the negativity starts to get overwhelming, choose to interrupt it with a positive, peaceful break. You'll find it can make a profound and positive difference.

Should you wish to visit my website here is the link: http://www.YourOneSmartbusiness.info

Monday, February 9, 2009

Long and Short Salescopy Make Money Online

You may find it useful in your efforts to make money online to read the following article about the part salescopy plays..........................


Your website in the make money online industry is where you sell the visitor on what you have to offer. This is as opposed to your advertisement that is supposed to merely interest your readers in seeking further information by visiting your website.

We call the words written on the website your salescopy and to make steady money online it needs to be written correctly. I have written before about the virtues of having the reader take ownership in the product service or program you are promoting by making good use of the ownership words “you” and “your”. It’s all about making money online so it’s important to know how to write sales copy. Next lets talk about the length of the salescopy…………

Long salescopy is about 6-10 pages long and if done right and used under the appropriate circumstances, it is definitely how to make money online. Long sales copy is highly structured and leads readers a step at a time from one sales oriented subject to the next, methodically building a buy mentality within the minds of the reader.

Some people argue that long salescopy doesn’t work and you certainly can’t use it as one of your make money online ideas. They may say that long sales copy must be broken up in to shorter chunks as that will not take the reader so much time to be sold on buying what you have. They feel that short salescopy is the only way to make easy money online or I should say make any money online. What should it be, long or short sales copy?

Experts have done study after study and have found that long salescopy 8-10 pages, if written properly, pull the best results and thus may have the effect of making you steady money online. It certainly doesn’t seem, to the casual inexperienced observer, that having to read something long would not totally bore them. However, keep in mind that if it is written properly the people are hungry to hear everything they can that can convince them about how good what you have to sell is, and long sales copy can certainly accomplish that.

s been found that long salescopy brings in better results and therefore the better potential for you to make money online.


Since you can make money online using long and short salescopy, each in the right circumstances, here are times when you should use long salescopy:

In the event you are selling one single product service or program you should use long salescopy.

Definitely, if you are selling a service, you need long sales.

Ways to make money online are plentiful and satisfying, but to be successful you must key on the proper type of salescopy. And learn it, long or short, you can, because it is more of a science than an art making it so that you can learn from instruction.

Visit Richard Crandall's website: http://www.YourOneSmartBusiness.info

Friday, February 6, 2009

To Make Money Online Let the Reader Own It in Sales Copy

Working on the internet to make money online, sales copy is all you have to point out the excellence of your product service or program. So if you are writing your own, then make sure you do it right. If you are using a website written by the affiliat program, be sure that it meets good quality. One way to make it strategically in your favor is to get the customer to own what you are saying. As the following article will point out that is using "You, Your" and words like that. Read further to see what I mean...............

As we discuss sales copy it has been suggested that to really make money online you need excellent copy that strategically leads your visitors with words to desire the product service or program that you are promoting.

Since sales copy is your only contact with the potential customer it is essential that you get it right and not scrounge on writing it, because it will negatively affect your make money online ideas if you do. If you happen to have read my introduction to this subject in another article, I pointed out that even if you are an affiliate marketer and not writing your own sales copy, you can test the affiliate programs’ sales copy to see if it fits the bill. I would think if it doesn’t then you must write your own sales copy or get with an affiliate program that has good sales copy. Good sales copy will help you make money online easy or easier.

Here is one suggestion about a technique you should use when writing sales copy that’ll help you make steady money online…..

Remember that good sales copy will make the reader feel that you are talking about them in the copy. Additionally it’s important to have the reader feel ownership for the product service or program you are promoting and hoping to make money online from. Further said, the reader should be able to feel from your text that they could see themselves owning it and using it.
How to make money online ideas are a personal thing and your sales copy needs to make the reader feel you are relating to them. Here is an example………

If you’re selling a way to make money online you might be inclined to say:
XYZ Program is packed full of techniques that help to make fortunes. Training is designed to help make steady money online like nowhere else.

Not bad. But check out what happens when we use the word “you” and “your”.
XYZ program is packed full of the techniques necessary for you to make your fortune online. Training is specifically designed to help you personally make steady money online like you couldn’t do anywhere else.

You should be able to see how much more powerful that is and how it can make the reader feel ownership and feel as if it is perfectly designed just for them and their situation. We simply used the ownership words of “you” and “your”.

No matter what the product you are promoting, you will tend to close more sales by helping the reader feel ownership to the reader in the sales copy.


Visit Richard Crandall's website: http://www.YourOneSmartBusiness.info

Thursday, February 5, 2009

Make Money Online Program Has No Periodic Fee

I just posted a press release about how in these difficult economic times that there are options. Making money online is a viable option that most of my listeners already understand. But the one I'm talking about in this Press Release: Make Money Online Program Has No Periodic Fee has eliminated one of the obstacles that is often a "deal breaker" for people wanting to join a program but don't want it to be too expensive.

You may visit my website in the event you have any interest at all in knowing how to make money online. Making steady money online isn't always fast but it is a better alternative than to be stuck without a job, or stuck with one that doesn't make you the kind of money that is at all fulfilling.

You may visit Richard Crandall's websites: http://www.YourOneSmartbusiness.info

Tuesday, February 3, 2009

Good Sales Copy Helps You Make Steady Money Online

Hey guys and gals how is the learning going about makining money online or increasing your potential to do so? I am including an article below written about good sales copy. It should be helpful in your efforts to make your online money making tools more effective.

In this online industry of making steady money online from the computer and your internet connection, generally the only contact you will have with your potential clients is through the text found on your web site. That text is considered your sales copy. In online business, where you don’t have direct personal contact, sales copy is an essential element to your overall marketing plan, since your goal is to make money online

It’s amazing how many people neglect their sales copy. I don’t think people do it consciously but it’s essential that they make sure they understand early on in their online marketing efforts that this sales copy absolutely must be done correctly. I would even go as far as to say that the level of your success, after marketing efforts, equals the level of your sales copy.

Often, inexperienced people will makes a huge headline and use very few words describing what they have and expect that to be sufficient for selling their customers and making money online fast. The truth of the matter is that they will not only, not make money online fast, but they probably will fail altogether.

Sales copy is not about you it’s about explaining to people in a methodical way, how what you have will benefit them. It should be obvious that quick swipes of comments about what you have and fantastic statements do not tell the potential customer what’s in it for them. Those things may grab their attention, which is of course good for an ad or headline, but people then need to know and I repeat what is in it for them.

Of course you need to let them know what you have, but that which really sells people is how well you point out the benefits – what’s in it for them. If you don’t do it, the odds are against you making money with your well conceived make money online ideas.

How to make money online ideas are plentiful and making money online is a wonderful exciting and empowering business, but following the rules just like in life is essential and pointing out how your product service or program will benefit them can make all the difference in the world to your success and make money online.

You may be an affiliate marketer and choose to use the sales copy of the opportunity you joined. This is an excellent way to get good sales copy make money online, because if you’ve joined with experienced and knowledgeable people they know what good sales copy is and you don’t have to write it. But be forewarned that some opportunities just may not know what good sales copy is and if you use theirs then you are in the same boat as if not having the right approach to make money online.

Therefore even if you are going to join affiliate programs and market their pre-written information, you need to know what sales copy is so that you can either join them, if you like what they offer and write your own sales copy, or join them and use their sales copy because you know what good sales copy is and their copy fits the bill.

If you'd like, visit my website at: http://www.youronesmartbusiness.info